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Welcome to What Da Fluff! I am Gina, the owner, and packager of your subscription box. My need to #buyallthediapers for my two boys inspired me to start this company. My husband and I, along with our two boys, two dogs and rabbit tend to live a “hippie lifestyle” as my mom would say. We cloth diaper (obviously), use essential oils, babywear, eat clean and are constantly barefoot…though in West Virginia that is pretty normal. With that said, I want to share some of my favorite products, and try new ones, with you!

I would like to thank Jenn Luczko for providing all of the wonderful product photography for our website. If you are interested in utilizing her skills, please contact her on her website:

If you liked any of the family photos, they were done by Savannah Lowe. You can reach her on Facebook at